February 2, 2015

María Ángeles García – Haro

foto maria angeles

PhD candidate in Economy and Business Doctoral Programme
Doctoral School- University of Castilla – La Mancha, SPAIN

Master’s Degree in Strategy and Marketing at University of Castilla- La Mancha (UCLM) and Bachelor’s degree in Business Management at the same university. She is finishing a Degree in Economics at University of Castilla – La Mancha.

Her research interests fall in the areas of innovation, social media and ICT. She has published book chapters and attended to conferences and seminars.


Recent Publications:

• García Haro, M. A., Martínez Ruiz, M.P., and Martínez Cañas, R. (2014). “Competitive Advantages of Co-creation for companies in the Marketing 3.0 context”. Handbook of Research on Integrating Social Media. Estados Unidos: IGI Global.

• García Haro, M. A., Martínez Ruiz, M.P., and Martínez Cañas, R. (2014). “Value Co-Creation Process: Effects on the Consumer and the Company”. Expert Journal of Marketing, vol.2, nº 2, pp.68-81.




Conference Proceedings:

• García Haro, M. A.; Martínez Ruiz, M. P.; Martínez Cañas, R. (2015). Modelo del proceso de co-creación de valor: efectos sobre el consumidor y la empresa. In XXV Jornadas Hispano-Lusas de Gestión Científica. Ourense, España.

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