Associate Professor of Business Organization
Business Administration Department
University of Castilla-La Mancha (UCLM)
PhD in Economics and Business Sciences (2000) from the University of Castilla-La Mancha (Spain), with a European mention and doctorate award. She was a temporary Assistant Professor (1991 to 1998) in the Faculty of Economics and Business of Albacete (University of Castilla-La Mancha) and since 1998 she has been in the Social Sciences Faculty of Cuenca (University of Castilla-La Mancha). She’s senior Associate Professor at the Business Administration Department since 2000 and currently has the honor to be the head of the research group ENSITMA (Environmental Strategy Interdisciplinary Team & Management), among other responsibilities.
As a researcher, her main areas of research interest concern environmental management, entrepreneurship, innovation and tourism. She is author of several books and articles on these areas, and serve as a reviewer and associated editor of several international journals in the Business Area.
Recent works:
• Barba-Sánchez, Virginia; Atienza Sahuquillo, Carlos (2010) “Integration of the environment in managerial strategy: application of the resource-based theory of competitive advantage, dynamic capabilities, and corporate social responsibilities” African Journal of Business Management Vol. 4 (6) Sudáfrica
• Martínez-Ruiz, M. P.; Jiménez-Zarco, A. I.; Barba-Sánchez, V.; Izquierdo-Yusta, A. (2010) ‘Store Brand Proneness and Maximal Customer Satisfaction in Grocery Stores’ African Journal of Business Management Vol. 4 (1) p.64-69 Sudáfrica
• Jiménez Zarco, A. I.; Martínez Ruiz, M. P.; Barba Sánchez, V.; Izquierdo Yusta, A. (2010) ‘ICT use in the university: towards an educative model adapted to the digital natives’ Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons and Perspectives (in press)
• Barba-Sánchez, V.; Martínez-Ruíz, M.P. (2009). “A Longitudinal Study to Assess the Most Influential Entrepreneurs’ Features on New Firms’ Growth”. Journal of Small Business & Entrepreneurship. Vol. 22(3), p.253-266
• Barba-Sánchez, V. (forthcoming). “Adaptation of the Human Resource Management and Industrial Relations Graduate Course in Spain to the European Higher Education Area: Results of a Longitudinal Assessment Study of the Pilot Ects Introduction Process”. Higher Education in Europe.
• Jiménez-Zarco, A.I.; Martínez-Ruíz, M.P.; Barba-Sánchez, V. (2009). “Cooperación y TIC como factores de éxito en la innovación en productos: un análisis empírico para las Pymes españolas atendiendo al grado de novedad del producto”. Revista da Micro e Pequena Empresa. 3(2), 132-150.
• Jiménez-Zarco, A.I.; Martínez-Ruíz, M.P.; Barba-Sánchez, V. (2009). “La relación con el cliente: oportunidades y retos en el desarrollo de innovaciones”. Boletín de Estudios Económicos, 64(167): 211-226.
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2009). “La adopción de una estrategia ecológica en la empresa: aplicación de la teoría de recursos y capacidades, capacidades dinámicas y responsabilidad social corporativa”. RESTMA (Revista de Economía, Sociedad, Turismo y Medio Ambiente), 7, 31-53.
