Associate Professor of Business Organization
Business Administration Department
Universidad de Castilla-La Mancha (UCLM)
PhD in Economics and Business Sciences from Universidad de Castilla-La Mancha, with a European mention. Degree in Economics from Universidad de Valencia, which is also Diploma in Business. Among other responsibilities she is currently coordinator of the multidisciplinary research group ENSITMA (Environmental Strategy & Management Interdisciplinary Team).
Since 1991, she developed her teaching and research activity in the Department of Business Administration of Universidad de Castilla-La Mancha, she participated as a main researcher in numerous educational innovation and research projects. Furthermore, she has participated in organizing committees of several scientific conferences and as invited speaker in others, both nationally and internationally. In addition, she has carried out several research visits in foreign research centers.
As a researcher, her main research focus on environmental management, Entrepreneurship, ICT and innovation. She is the author of numerous publications on these topics and acts as an associate editor and reviewer for several international journals in the field of Management.
Recent works:
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2012) “Entrepreneurial behavior: impact of motivation factors on decision to create a new venture”. Investigaciones Europeas de Dirección y Economía de la Empresa Vol. 18(2) (in press).
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2012) El origen motivacional del espíritu emprendedor, Saarbrücken (Alemania): EAE (in press).
• Barba-Sánchez, V.; Martínez-Ruiz, M.P.; Jiménez-Zarco, A.I.; Megicks, P. (2011) “Good environmental practices in a traditional wine producer: an opportunity for global competition” International Journal of Business and Globalisation (Special Issue on Wine Business and Globalisation) Vol. 8(1) p.131-152.
• Atienza-Sahuquillo, C.; Barba-Sánchez, V. (2011) “Gestión ambiental en la industria: implantación y validación de un modelo de autocontrol” Criterio Libre Vol. 9(15) p.105-126.
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2011) “Reasons to create a new venture: a determinant of entrepreneurial profiles”. African Journal of Business Management Vol. 5(28) p. 11497-11504.
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2011) Las teorías motivacionales y su aplicación a la creación de empresas, Saarbrücken (Alemania): EAE.
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2011) “Carmayor: emprender después de un ERE”, en Gómez, J.M.; Fuentes, M.M.; Batista, R.M.; Hernández, R. (Coord.). Manual de casos sobre creación de empresas en España, Madrid: McGraw-Hill, p.252-259.
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2011) “Carmayor: emprender después de un ERE. Notas Metodológicas”, en Gómez, J.M.; Fuentes, M.M.; Batista, R.M.; Hernández, R. (Coord.). Manual de casos sobre creación de empresas en España. Notas Metodológicas (CD del Profesor), Madrid: McGraw-Hill.
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2011) “El papel del espíritu emprendedor en el proceso de cambio económico” Revista IEE (Instituto de Estudios Económicos). Monográfico sobre “El papel del empresario en la economía de mercado”. Vol. 32(1) p.213-238.
• Barba-Sánchez, Virginia; Atienza Sahuquillo, Carlos (2010) “Integration of the environment in managerial strategy: application of the resource-based theory of competitive advantage, dynamic capabilities, and corporate social responsibilities” African Journal of Business Management Vol. 4 (6) Sudáfrica
• Martínez-Ruiz, M. P.; Jiménez-Zarco, A. I.; Barba-Sánchez, V.; Izquierdo-Yusta, A. (2010) ‘Store Brand Proneness and Maximal Customer Satisfaction in Grocery Stores’ African Journal of Business Management Vol. 4 (1) p.64-69 Sudáfrica
• Jiménez Zarco, A. I.; Martínez Ruiz, M. P.; Barba Sánchez, V.; Izquierdo Yusta, A. (2010) ‘ICT use in the university: towards an educative model adapted to the digital natives’ Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons and Perspectives (in press)
• Barba-Sánchez, V.; Martínez-Ruíz, M.P. (2009). “A Longitudinal Study to Assess the Most Influential Entrepreneurs’ Features on New Firms’ Growth”. Journal of Small Business & Entrepreneurship. Vol. 22(3), p.253-266
• Barba-Sánchez, V. (forthcoming). “Adaptation of the Human Resource Management and Industrial Relations Graduate Course in Spain to the European Higher Education Area: Results of a Longitudinal Assessment Study of the Pilot Ects Introduction Process”. Higher Education in Europe.
• Jiménez-Zarco, A.I.; Martínez-Ruíz, M.P.; Barba-Sánchez, V. (2009). “Cooperación y TIC como factores de éxito en la innovación en productos: un análisis empírico para las Pymes españolas atendiendo al grado de novedad del producto”. Revista da Micro e Pequena Empresa. 3(2), 132-150.
• Jiménez-Zarco, A.I.; Martínez-Ruíz, M.P.; Barba-Sánchez, V. (2009). “La relación con el cliente: oportunidades y retos en el desarrollo de innovaciones”. Boletín de Estudios Económicos, 64(167): 211-226.
• Barba-Sánchez, V.; Atienza-Sahuquillo, C. (2009). “La adopción de una estrategia ecológica en la empresa: aplicación de la teoría de recursos y capacidades, capacidades dinámicas y responsabilidad social corporativa”. RESTMA (Revista de Economía, Sociedad, Turismo y Medio Ambiente), 7, 31-53.
