May 22, 2017

Neus Soler Labajos

Degree in Marketing and Market Research at the Open University of Catalonia (UOC) and Diploma in Business Sciences at the University of Barcelona (UB). Strategic and Operational Marketing Program at the University of Minnesota (UM). Executive MBA, and Postgraduate in Social Media & Community Management at the University of Barcelona (UB).

Her career is closely linked to commercial management and business marketing, and she develops teaching activities in the area of market research and marketing in different universities, training centers and business schools, for which she is also author of teaching materials.

At the Open University of Catalonia (UOC), she is a tutor of the Degree in Marketing and Market Research, and associate professor in both the UOC Corporate and UOC Business School, in the Postgraduate in Management of Microenterprises and the Executive MBA in Islamic Banking and Finance. She is also a professor of the UOCxtended and part of the committee of experts of the University Master’s Degree in Digital Marketing.

As a consultant and trainer specializing in digital marketing, she is interested in research on digital identity and online reputation, as well as the user experience on the web and social networks, and how this determines e-commerce.

 

 

Publications

 

Books and Book Chapters:

 

  • Soler, N. (2017). Marketing de Contenidos. Barcelona: Oberta UOC Publishing.
  • Soler, N. (2017). Plataformas Digitales y Perfiles de Audiencia. Barcelona: Oberta UOC Publishing.
  • Jiménez, A.I.; Soler, N. (2017). “La medición en marketing: el uso de las métricas”. Métricas de marketing. Barcelona: Oberta UOC Publishing.
  • Soler, N. (2016). Community Management. Barcelona: Oberta UOC Publishing.
  • Soler, N. (2014). “Social Media para Pymes”. Estrategia y Operativa del Marketing Digital. Barcelona: Oberta UOC Publishing.
  • Soler, N. (2014). “Social Media Internacional”. E-Marketing Internacional. Barcelona: Oberta UOC Publishing.

 

Other Works: