May 7, 2009

Ana Isabel Jiménez-Zarco

foto ana isabel jimenez

Associate Professor of Innovation and Marketing
Economics and Business Department

Open University of Catalunya (UOC)
Part-Time professor at Marketing Department.

ICADE-Pontificia of Comillas University

 

ORCID
ResearchGate

 

PhD in Economics and Business from the University of Castilla la Mancha and Graduate Building Models in Ecology and Natural Resource Management at the Polytechnic University of Catalonia. PhD thesis Award by the Institute of Economic Studies of Madrid.

Until 2002, she carried out her teaching and research activities in the Marketing Area of the University of Castilla la Mancha. From 2003 to 2006 she has been a co-odirector of the Master’s Degree Programme in Marketing and Communication Management, and from 2006 to 2012 she was served as Programmme Director of the Bachelor’s Degree in Business Administration at Open University of Catalunya. She has also been a visiting professor at Universities of East Anglia, and Brighton in the UK and the University of Chapingo (Mexico).

As a researcher, her main areas of research interest concern: entrepreneurship, value co-creation process, business and social innovation, brand image and identity and technology adaptation and diffusion processes.

Since 2015 acts as evaluator at the  European Union Programme Marie Sklodowska-Curie Actions Innovative Training Networks‘ (H2020-MSCA-ITN), and since 2012 is also evaluator of the Spanish  National Assessment and Prospective (ANEP ) in the area of business innovation and social innovation. Author of more than 70 articles in journals of national and international – 25 of which are published in international journals indexed in JCR-SSCI- and author of numerous book chapters, she has served as associate editor of Frontiers in Psychology Journal, and reviewer at Computer and Human Behavior, Journal of Business Venturing European Journal of Marketing and Interactive Learning Environment.

Recent publications:

Articles:

Books & Book Chapters:

    • Novillo-Ortiz, D. (Ed.), Saigi-Rubió, F., Jiménez-Zarco, A.; Torrent-Sellens, J. (2016). eHealth in the Region of the Americas: breaking down the barriers to implementation. Results of the World Health Organization’s Third Global Survey on eHealth / La eSalud en la Región de las Américas: derribando las barreras a la implementación. Washington D.C.: Pan American Health Organization (PAHO) and World Health Organization (OMS). pp. 1-136 (english) / 1-146 (spanish). ISBN: 978-92-75-11925-9 (english); 978-92-75-31925-3 (spanish).

  • Cerdan-Chiscano, M.; Jiménez-Zarco, A.I; Torrent-Sellens, J. (2015). Innovative Management of Spanish Academic Science Parks: Designing and Testing of Management Tool. Entrepreneurship in the Contemporary Knowledge-Based Global Economy. ¸9:419-444. IGI-Global
  • Moreno-Gabarro, C. Jiménez-Zarco, A.I. (2015). The power of women business angels: Breaking the double glass ceiling that limits women’s entrepreneural dreams. Women’s Voices in Management: Identifying Innovative and Responsible Solutions. Chapter 14:236-256 ): Palgrave Macmillan
  • Imran Ali, Jiménez-Zarco, A., Bicho, M. (2015). Using Social Media for CSR Communication and Engaging Stakeholde. DCGR7. Corporate Social Responsability in the Digital Age, 7(9):165-185. Emerald
  • Jiménez-Zarco, A.I.; Martínez-Ruiz, M.P; Izquierdo-Yusta, A.(2014). Personal engaged with retail clients: Marketing 3.0 in response to new consumer profiles Libro Handbook of Research on Retailer-Consumer Relationship Development. Cap. 12:219-237
  • González-González, I ; Jiménez-Zarco, A.I (2014). Using an audiovisual case methodology to develop the critical thinking competence in a distance e-learning environment: The Open University of Catalonia (UOC) experience. E-learning 2.0 Technologies and Web Applications in Higher Education¸171-187
  • Torrent, J. (dir.), Fitó, A.; Castillo, D.; Jiménez, A.I.; Ficapal, P.; Lamolla, L.; Cerdán, M.; Soler, I. (2012). Emprendre en temps de crisi. Cap a les noves xarxes de generació de valor. Barcelona: Edicions de la UOC.
  • Torrent-Sellens, J.(dir.); Díaz-Chao, A.; Ficapal-Cusí, P.; Jiménez-Zarco, A.I.; Curós-Vilà, P.; Soler-Ramos, I.; Viñas-Bardolet, C. (2012). L’empresa gironina a l’economia del coneixement. Noves fonts de productivitat i competitivitat? Girona: Universitat de Girona i Observatori de les Tecnologies de la Informació i la Comunicació a Girona (OTIC). [ISBN: 978-84-8458-393-6; DL: GI.821-2012].
  • • Jiménez-Zarco, A. I.; Martínez-Ruiz, M. P.; Barba-Sanchez, V.; Izquierdo-Yusta, A.; (2011) “ICT Use in An Educational Model for Digital Natives”, in Bak, O. Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons and Perspectives, Cap. 2, p.20 – 34, IGI Global. ISBN: 1609605012.
  • • Martínez-Ruiz, M.P.; Llamas-Alonso, M.R.; Jiménez-Zarco, A.I.; (2010) “E-CRM, a key issue in today’s competitive environment”. Encyclopedia of E-Business Development and Management in the Global Economy, c.43, p.436-444.
  • • Jiménez-Zarco, A.I.; Martínez-Ruíz, M.P.; Sivera-Bello, S.; Vilajoana-Alejandre, S. (2009) “Online Private Sales Clubs: An emerging model of E-commerce that brings consumers nearer to fashion at promotional prices”. Encyclopedia of E-Business Development and Management in the Global Economy.

Communications:

• Martinez-Ruiz, Mª Pilar; Jimenez-Zarco, Ana Isabel; Izquierdo-Yusta, Alicia (2012) “La satisfacción del consumidor en supermercados e hipermercados y su influencia en otras variables clave: evidencias obtenidas en España” XXIV Congreso Nacional de Marketing. Palma de Mallorca, 2012.

• Sivera, S.; Jiménez, A. (2012) ¿Hasta dónde arriesgan las mejores campañas publicitarias virales? Análisis comparativo del ranking Marketing Sherpa Viral Hall of Fame (2008 a 2010). 3er Congreso Internacional Asociación Española de Investigación de la Comunicación. Universitat Rovira i Virgili, Tarragona, 18-20 February.

• Sivera, S., Jiménez, A.I. (2011) “Adaptando el protocolo metodológico de estudios de caso de Robert K. Yin a la investigación de campañas publicitarias virales”.En: 1er Congreso Nacional de Metodología de la Investigación en Comunicación.Asociación Española de Investigación de la Comunicación.MADRID,13 – 14 abril

• González-Rodrigo, E.; Jiménez-Zarco, A. I.; Torrent-Sellens, J. (2010) “Usuarios de internet y comercio electrónico en turismo“. TURITEC 2010. VIII Congreso Nacional. Turismo y Tecnologías de la Información y las Comunicaciones. Màlaga, 14-15 October 2010. A Proceedings, p.229-243. [ISBN: 978-84-608-1115-2; Dipòsit legal: MA-1.986/2010].

Other Works:

• Torrent, J. (director); Díaz, Á.; Ficapal, P; Jimenez, A. I.; Viñas, C.; Soler, I.; Ruiz, M; Bellmunt, E.; Martínez J.; More, T. (2010) “Estudi sobre l’adopció i l’ús de les TIC a les microempreses del sector del comerç, 2010. Estructura i elements de valor de la microempresa comercial a Catalunya“. Informe FOBSIC (Fundació Observatori per a la Societat de la Informació a Catalunya), Generalitat de Catalunya. p.1-175.

• Torrent, J. (director); Díaz, Á.; Ficapal, P; Jimenez, A. I.; Viñas, C.; Soler, I.; Ruiz, M; Bellmunt, E.; Martínez J.; More, T. (2010) “Estudi sobre l’adopció i l’ús de les TIC a les microempreses del sector del turisme, 2010. Estructura i elements de valor de la microempresa turística a Catalunya“. Fundació Observatori per a la Societat de la Informació a Catalunya (FOBSIC). Generalitat de Catalunya. p.1-174.

• Torrent, J. (director); Díaz, Á.; Jimenez, A. I.; Ficapal, P; Soler, I.; Ruiz, M; Martínez J.; Rodon, A. (2010) “El sector empresarial de les TIC a Catalunya (III). Fets i fonts de productivitat de l’empresa TIC“. Informe FOBSIC (Fundació Observatori per a la Societat de la Informació a Catalunya), Generalitat de Catalunya.

• Torrent, J. (director); Díaz, Á.; Jimenez, A. I.; Ficapal, P; Soler, I.; Ruiz, M; Martínez J.; Rodon, A. (2010) “El sector empresarial de les TIC a Catalunya (II). Estructura i elements de valor”. Informe FOBSIC (Fundació Observatori de la Societat de la Informació a Catalunya), Generalitat de Catalunya.

• Torrent, J. (director); Díaz, Á.; Jimenez, A. I.; Ficapal, P; Soler, I.; Ruiz, M; Martínez J.; Rodon, A. (2010) “El sector TIC a Catalunya i al món (I). Anàlisi de les fonts secundàries d’informació”. Informe FOBSIC (Fundació Observatori de la Societat de la Informació a Catalunya), Generalitat de Catalunya.

• Jiménez, A. I.; Torrent, J. (2008) “TIC, Orientación al mercado e innovación de producto: un análisis empírico para la empresa catalana” IN3 Working Paper Series WP08-002.

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