February 2, 2015

Maule Méndez Aparicio

foto maule

Responsible for software development of Mutua Madrileña, Autoclub Mutua.
Engineering in Computer Management and Degree in Advertising and Public Relations.
Master degree in the Information and Knowledge Society.
Member of the Customer Experience Association.

From 1982 to 1998, she has been responsible for developing software for recruitment of customers in different classes of insurance in Mutua Madrileña Company. Up to 2011, she was responsible for computer development for the maintenance of the auto insurance. From 2011, the computer development necessary for Autoclub Mutua Madrileña.

From 2014, member of team of customer experience in Mutua Madrileña and member of the Association, customer experience, DEC.

As a researcher, the main topic of interest is the customer experience in the electronic channel, in web and social networks or cross-platform. And how these factors are determinants of e-commerce.

Investigaciones recientes:

• Méndez Aparicio M.D (2014): “El diseño y la usabilidad del portal web como factor condicionante del comercio electrónico“. Master’s thesis for Master’s degree of Information Society and Knowledge Society, Universitat Oberta de Catalunya.

• Méndez Aparicio M.D (2014): Work for Master’s degree of Information Society and Knowledge Society, Universitat Oberta de Catalunya: “La comunidad virtual de Coca Cola”.

• Méndez Aparicio M.D (2014): Finalist idea of team selected for the innovation program of Mutua Madrileña, Innovation Champions: “La web como tele presencia virtual. Proposal of web design in the project of innovation of Mutua Madrileña.”

• Méndez Aparicio M.D (2013): Digital newspaper: “La Era Digital. La Nueva Sociedad Red.”

• Méndez Aparicio M.D (2013): ): Idea finalist for innovation of Mutua Madrileña annual award: “Somos+” “Buzón electrónico Área Personal”.

• Méndez Aparicio M.D (2013): “La implicación social en las nuevas tecnologías”. Work for Master’s degree of Information Society and Knowledge Society, Universitat Oberta de Catalunya.

• Méndez Aparicio M.D (2013): “El comercio electrónico en España”. Work for Master’s degree of Information Society and Knowledge Society, Universitat Oberta de Catalunya.

• Méndez Aparicio M.D (2013): Work for Master’s degree of Information Society and Knowledge Society, Universitat Oberta de Catalunya: “Evolución del comercio electrónico español en el sector seguros”.

• Méndez Aparicio M.D (2012). Digital newspaper: “La ciudad del conocimiento. Nuevas Formas de Pensamiento colectivo.”

• Méndez Aparicio M.D (2012). “Comunicación interpersonal electrónica. Intimidad y relaciones afectivas en la era de Internet.” Work for Master’s degree of the Information and Knowledge Society, Universitat Oberta de Catalunya.

Leave a Reply

Your email address will not be published. Required fields are marked *